Adults spend more time in their bedroom than in any other room in their house. But you wouldn’t know it from the home sales process. Buyers and sellers alike often pay more attention to kitchens, master bathrooms, closets, and yards than they do to this vital space where they will usually spend more than a third of their 24 hours each day.
“Who spends that kind of time in the kitchen?” asks sleep expert Nancy H. Rothstein, founder of The Sleep Ambassador in Chicago, a source for education, consulting services, and resources that optimize healthy sleep.
Yet more attention is being paid to the importance of getting adequate sleep, from high-profile advocates like Arianna Huffington, who recently published her book, The Sleep Revolution: Transforming Your Life, One Night at a Time (Harmony, 2016), to medical professionals. “Fewer than six hours [a night] can lead to diseases — a higher rate of diabetes, obesity, cardiovascular problems, and even shorter life spans,” says Dr. Susheel Patil, clinical director of Johns Hopkins Sleep Medicine in Baltimore.
While there’s no magic figure for the amount of sleep one should get, Patil suggests adults try for seven to eight hours on average. Dr. Michael Breus, a board-certified sleep specialist in Los Angeles known as The Sleep Doctor, uses his household as an example of the variation. “I need between 6 1/2 and 7 hours while my wife needs between 8 and 8 1/2,” he says.
Buyers and sellers alike should strive to furnish a master bedroom that contributes to high-quality sleep. Updating or remodeling the room offers another benefit, says certified color consultant Michelle Mohlere, a salesperson with Gibson International in Los Angeles. A nicely designed bedroom is likely to bring in more money at resale than one without these touches, she says.
Sellers looking to better stage this room will also gain from the following six steps:
1. Stage the bed in a choice spot. Connecticut architect and author Duo Dickinson prefers the bed be set away from the room’s entrance to keep it out of the main circulation path. Kathryn Baker, vice president of design services with Polaris Pacific, a real estate sales and marketing firm in San Francisco, likes to place a bed in a spot so occupants can enjoy the best view — whether that’s inside (maybe toward a fireplace or favorite piece of art) or outdoor (with views of trees or water where possible). Chicago designer Michael Del Piero suggests pairing a bed with an upholstered headboard for those who like to sit up in bed and read; she dresses up the bed with decorative pillows, a duvet, and a throw to personalize it and make it more welcoming to tuck in for sleep.
2. Install the right window treatments. Minimal is the design mantra when it comes to much of the standard room décor today. But while no coverings in some rooms, such as kitchens and living rooms, allows in more light and views, some amount of treatment in a bedroom is needed to block outside light and provide privacy. Del Piero likes to use a blackout shade behind a transparent shade or drapes or a woven wood shade with blackout drapes. Baker favors motorized shades to make opening and closing a task that can be performed from the bed or set by a timer.
3. Use the right lighting. Dickinson discourages installing recessed cans since they chop up a ceiling and aren’t attractive to look at while in bed. He prefers task lighting from lamps on night tables or wall-mounted sconces. Michigan designer Francesca Owings likes hanging one decorative fixture in a ceiling’s center for an aesthetic punch. Sensitive sleepers might appreciate the new Good Night Biological LED bulbs that claim to help regulate a body’s natural circadian rhythm through the production of the hormone melatonin, which helps control sleep and wake patterns, says Breus.
4. Conceal or banish electronics. For years, scientists and health professionals have known about the danger of the blue light that comes from certain electronics equipment and adversely affects melatonin production, says Patil. But only recently have they suggested that you can enhance unwinding and falling asleep by turning off TVs, smartphones, and iPads at least an hour before bedtime. Shutting them off also helps train the brain that the bedroom is primarily a place to sleep rather than stay awake, Patil says. If the temptation is too great, home owners might consider making the master bedroom a no-electronics zone. Baker’s company furnishes model bedrooms in its residential projects without TVs and other electronics technology to demonstrate this idea. “People have responded favorably, and some put TVs in a second bedroom or home office” instead, she says.
5. Pick a soothing palette. Of course, color is a personal preference, but color experts can offer guidelines. “You can’t say one is soothing for all and will make a person feel calm,” says Jessica Boyer, a Chicago designer with Susan Fredman Design Group. Sue Wadden, director of color marketing for paint manufacturer Sherwin-Williams, says colors that aren’t extreme are more restful. “They’re neither too bold, dark, bright, or intense. Rather, soft and calming,” she says. Designer Kimba Hills of Rumba Style in Los Angeles prefers a palette of pale blues, greens, beiges, grays, and whites for the bedroom. Boyer also likes to bring in bedding in white and light creams because she finds they’re calming. “It’s the equivalent of sleeping in a cloud with nothing to distract me. What’s important isn’t what’s trendy but nurturing,” she says.
6. Add creature comforts. If the room’s size allows, consider adding a chaise, chair and ottoman, and night tables. Also, a large area rug or wall-to-wall carpeting can help deaden noise and provide warmth underfoot, says Owings. If the room is located so it opens directly to the outdoors, play this up. Mohlere says real access to bucolic scenery can contribute to a sense of tranquility even more than just viewing the outdoors can. If outdoor access isn’t possible, check to see that windows are operable for fresh air. Other amenities worth considering: a gas- or log-burning fireplace for coziness, artwork for eye candy, and good storage for tidiness. “Too much clutter is distracting,” Rothstein says.
At the end of the day — or the beginning of a new one — real estate pros can emphasize the master bedroom as one more “fabulous room where you spend time in your new home,” Rothstein says.
Barbara Ballinger is a freelance writer and the author of several books on real estate, architecture, and remodeling
New Star Realty & Inv.
Go green and you’ll see more green. Taking measures to make your brokerage more resource conscious and sustainable will result in positive results for your body, your company, and your community. Check out these simple actions we took at my brokerage, TrailRidge Realty in Boulder, Colo., and you’ll see how easy it can be to start implementing a green plan at your office today.
1. Go Digital
What to limit paper waste? There are so many digital platforms available today for document storage that keeping paper files in the office seems like the work of ancient times. Most systems include backup, encryption, and two-step verification for security. Our office uses Google Apps for Work, which provides built-in security to keep out unwanted hackers. We are also subscribe to Google Vault, which automatically backs up all the files my brokerage has stored in Google Drive as well as all company e-mails for up to 10 years. Not only does that protect us against hackers and computer or server malfunctions, but if we accidently delete something important, we can pull it from “the Vault.” Everything is saved in the cloud for longer than we would ever need, and it only costs each user in our office $10 per month. It’s a great service to offer your agents, a huge time saver, and it keeps the cost of paper and printing to a minimum. We no longer have the need for a mega printer that requires a costly maintenance plan.
2. Be Smarter About Property Brochures
While we’re cutting down on paper, let’s examine why we think buyers and sellers want it so much. Agents typically place brochures inside sellers’ homes and on for-sale signs outside. These documents are always the last thing to be replenished, and if there is a price reduction, it can be the devil’s work to remember to make updates – and that leaves the seller feeling their listing is being neglected. The simple solution is to ditch the stack of brochures in favor of just one piece that displays the property website and an invitation to text or e-mail for more information. We usually place a laminated brochure on the for-sale sign in front of the property, and another inside for showings and open houses. We use TrustyText and create a distinct text code for inside the house and a different code outside. That way we can guess if the person requesting information has an agent (inside the house) or is a passerby outside reading the sign who may need an agent. This method helps make sure buyers get the most up-to-date information, sellers aren’t sitting around waiting for replacement brochures, and our company is able to respond accordingly to potential client requests.
3. Turn Off Your Computer
Optimize those computer settings. No machine needs to be left on while you or your agents run out to show a house or see a client. But that doesn’t mean you’ll remember to turn it off before you leave. Check the energy-saving settings to make sure your computer turns fully off after a certain amount of time without use. When printers and computers are on standby they continue to draw power. Consider using a power strip for all devices, including the computer, cell phone charger, speakers, etc. That way you can switch off the power strip without unplugging everything, ensuring that no extra power is being consumed while you are away.
4. Don’t Let Single-Use Coffee Pods Take Over the World
It’s been reported that almost one in three American homes now has a pod-based coffee maker. Imagine how that statistic might increase if we add in all the real estate offices that use these single-cup machines. Reports say that more than 3 million disposable coffee pods are used daily. Let’s just imagine what that does to landfills. And most people don’t think about where those plastic pods are made. A quick Google search showed me that the coffee might be placed inside the receptacle here in America, but the plastic mold is likely made overseas. That’s a lot of traveling and even more energy wasted so that we can make one single cup of coffee. Leading the way, Hamburg, Germany has banned single-use coffee pods from government buildings. Let’s follow their example in our real estate businesses and homes. Please, brew drip coffee in your offices and encourage your agents to bring in reusable mugs. Better yet, give them all company-branded travel mugs so they can take their coffee (and your logo) into the field.
5. Can You Walk To Work?
Even though environmentalists suggest that working from home is the greenest alternative to a commute, I know this isn’t possible for many real estate professionals. While it works for some, I can say that my level of success doesn’t happen working at home. I operate an office in the heart of our community and neighborhood – I also chose a location for TrailRidge Realty that’s close enough to home so that I can walk to the office. At first I thought it might disrupt my day if a client called and needed to see a house while I was walking to or from the office. However, I find that it takes about 20 minutes total to walk home and get my car if needed, which is easily factored into my commute. I’m reducing my carbon footprint, spending less on gas, and burning more calories all at once.
Leanne Goff is the broker-owner of TrailRidge Realtyin Boulder, Colo. She was named Distinguished REALTOR® in 2015 and given the President’s Award in 2013 by the Boulder Area REALTOR® Association. Leanne also completed her master’s degree in real estate through REALTOR® University in 2016.