Real Estate Know-Hows

How to Protect and Maintain Hardwood Floors as a Renter

1 Comment

Written by Chris Deziel

wood

Hardwood floor maintenance is a snap, and easier than up-keeping carpet. If fact, a minimalist approach is not only easier for you, it’s actually better for the floor.

Whether your floors are real hardwood or laminate, it’s important to keep them free from gritty dirt that can scratch the finish. Beyond that, your floor should need only an occasional wipe down to keep it as shiny as the day you moved in.

Floor maintenance is critical if you expect to get your full security deposit back at the end of your lease. If your floors that have been finished with some type of polyurethane — which is most of them — they do not need waxing.

Here are six ways to protect and maintain hardwood floors.

1. Clean the Finish — Not the Wood

It’s rare to come across floors that have been finished with shellac or alkyd varnish, but if the floor in your rental unit is one of them, get specific cleaning instructions from the landlord when you move in.

In most cases, you’re cleaning polyurethane, an inert layer of durable plastic that’s water- and stain-resistant. Polyurethane, however, is vulnerable to microscopic scratches from dirt ground in by foot traffic.

2. Vacuum Regularly; Mop Occasionally

Even if you observe a shoes-off protocol, it’s a good idea to vacuum at least once a week. Use a soft vacuuming attachment, and leave the beater bar off. (The beater bar, while great for carpets, scratches floor finishes.) Don’t cut corners: lift the floor mats — otherwise knows as gritty dirt magnets — and vacuum underneath them.

Water is a universal solvent that dissolves scuff marks and stains, but it’s an enemy to hardwood floors. If left standing, it can dull the finish and create spots. Even worse, it can seep between the boards and wreak havoc on the wood, causing the boards to warp.

A microfiber string or pad mop with most of the water wrung out is best. Dry the floor with a non-abrasive cloth after mopping.

3. Use a DIY Floor Cleaner

Commercial hardwood floor cleaners are safe and effective, especially if you use one recommended by the manufacturer of your flooring. You probably don’t need one, though, because you can make a pH-neutral cleaner that does the job.

To make floor cleaner, mix the following ingredients in a bucket:

  • 2 gallons warm water
  • 1 ounce dish detergent
  • 1/2 cup vinegar

Vinegar is slightly acidic, which is why it’s a good cleaner. But not every floor manufacturer recommends using it because it could dull the finish. Minimize that from happening by applying the cleaning solution with a damp mop, rinsing with clear water, and drying the floor immediately after mopping.

4. Get Rid of Stains on Hardwood Floors

If you have pets and kids, your floor will likely wind up with super stains, stains so powerful that an all-purpose cleaner can’t even remove them. The trick to handling tough stains is to find a solvent that can dissolve them without damaging the floor finish. Here are three:

  • Isopropyl alcohol (rubbing alcohol): removes juice and wine stains. Moisten a rag and dab or rub. Stop immediately if the finish turns soft. That means it’s shellac, and you need those cleaning instructions from your landlord.
  • Acetone (or nail polish remover): the go-to solvent for paint and lacquer stains. It will also handle some juice stains. Pour it on a rag — never directly on the floor — and dab.
  • Hydrogen peroxide: rids your floor of some pet urine stains and the resulting blackening of the wood (as long as the spots are fairly small). Moisten a rag and leave it on the stain for a couple of hours.

Water Stains

Got white spots caused by standing water? Cover them with petroleum jelly, olive oil or mayonnaise. Then put a paper towel over the stain and wait overnight. The oils will seep into the finish and replace the water. In the morning, the white discoloration should be gone.

5. Avoid Sun Damage

Direct sunlight fades floor finishes and darkens the wood. If you get lots of sunlight through the windows, change the positions of your rugs and the furniture periodically to avoid transition lines caused by sun exposure. If the sun shines on a particular area of the floor every day, use curtains or shades to block it.

6. Try DIY Restoration

Refinishing the floor or restoring the finish is usually a job for the landlord. If your floors need this treatment when you move out, you could lose your security deposit if you damaged the floors more than simple wear and tear.

It’s possible to do a quick restore yourself using a floor restoration product. The procedure is simple: clean the floor and spread the product according to the directions.

But if that doesn’t work, and you damaged the floor, the money to fix it will probably come from your security deposit.

 

Credit to Chris Deziel

Chris has owned and managed 4 rental properties in Santa Cruz, CA, and Salida, CO and is a DIY handyman expert for popular sites like RedBeacon.

NS_Blog_Web_Banner

Home Design & Improvement

4 Easy-Living, Universal Design Tips for Any Home

Leave a comment

design

One of the basic principles of universal design, also called ageless design, is that it makes homes more practical and safer for everyone — not just the elderly or people with limited mobility.

These days, universal design features are an everyday fact of life for many households, with architects and other professional designers adding universal design ideas as a matter of course.

You don’t have to be a pro designer to incorporate this smart thinking into your own home. If you’re remodeling or simply adding a few upgrades, be sure to keep universal design features in mind. There are lots of resources that’ll give you some great starting points.

As we remodel our 1972 ranch-style house (we’re on the multi-year, budget-as-you-go plan), my wife and I have incorporated several low-cost, easy-to-do UD features. A few of our favorites:

1. Switch out doorknobs for lever-style handles. Doorknobs require lots of dexterity and torque to open; with levers you simply press and go.

Makes sense for folks with arthritis, of course, but think about an emergency situation when everyone, including small kids, needs to exit fast: A lever handle is a safe, foolproof way to open a door.

A big plus: Levers are good-looking and can contribute to the value of your home. A standard interior passage door lever in a satin nickel finish costs $12 to $25; you’ll pay $25 to $50 for a lockable lever set for your bath or bedroom. Replacing door hardware is an easy DIY job.

2. Replace toggle light switches with rocker-style switches. Rocker switches feature a big on/off plate that you can operate with a finger, a knuckle, or even your elbow when you’re laden with bags of groceries.

Rocker switches are sleek and good-looking, too. Ever notice how conventional toggle switches get dirt and grime embedded in them after a couple of years? No more! You’ll pay $3 for a single-pole rocker switch, up to $25 for a set of three-way switches.

3. Anti-scald devices for your bathroom prevent water from reaching unsafe temps. An anti-scald shower head ($15 to $50) reduces water flow to a trickle if the water gets too hot. An anti-scald faucet device ($30 to $50) replaces your faucet aerator and also reduces hot water flow.

Anti-scald valves — also known as pressure-balancing valves — prevent changes in water pressure from creating sudden bursts of hot or cold water. An anti-scald valve ($80 to $170) installs on plumbing pipes inside your walls. If you don’t have DIY skills, you’ll pay a plumber $100 to $200 for installation.

4. Motion sensor light controls add light when you need it. They come in a variety of styles and simple technologies. I like the plug-in sensors ($10 to $15). You simply stick them into existing receptacles, then plug your table or floor lamps into them. When the sensor detects motion, it turns on the light.

They’re great for 2 a.m. snacking, or if your young kids are at that age when they migrate into your bed in the middle of the night. The lights turn off after about 10 minutes if no more motion is detected.

 

Credit to John Riha

John Riha has written seven books on home improvement and hundreds of articles on home-related topics. He’s been a residential builder, the editorial director of the Black & Decker Home Improvement Library, and the executive editor of Better Homes and Gardens magazine.

 

NS_Blog_Web_Banner

Real Estate Technology

The Internet of Things & Organized Real Estate

1 Comment

inter

In examining how the Internet of Things will change the way people buy, sell, and manage property over the next few years, it’s clear that the universe of Internet-enabled devices and beacon technology could also change the way the industry organizes itself.

In case you missed our print feature examining the Internet of Things (or IoT) and real estate, here’s a quick recap of how this technology works: Smart devices record and transmit data in a variety of ways, and many of these devices are focused on improving consumers’ interactions with homes and businesses. One familiar example is the Nest thermostat (created by a company recently purchased by Google). This device allows users to control the HVAC system of a home remotely, using a smartphone. But for a device to be truly “smart,” it needs to be more than a glorified remote control. The Nest learns a household’s schedule and programs itself based on its owners’ habits. Individual users can set baselines about how much water or electricity they want to use, but the device can also coordinate these commands with data from the National Weather Service or a city’s electrical grid to help conserve energy and save money. Beacon technology is another facet of the IoT world. These small devices, usually powered by Bluetooth low-energy technology, can be mounted virtually anywhere and transmit information about the environment to nearby receptors (usually to mobile devices via app software).

Organizations can also use this emerging technology to better serve members and event attendees. Beacon technology has already been used to enhance trade show and meeting experiences at the Las Vegas and San Diego convention centers, among others. Beacons can deliver location-based information to visitors, gather audience feedback in real time, and offer smarter, faster ways to register for and network at large gatherings.

Just as increased information about homes captured by Internet-enabled devices can help listing agents market properties better, and just as environmental data captured by municipal smart devices can help buyer’s agents determine the best neighborhoods for their clients, so can IoT help associations improve the member experience. The California Association of REALTORS® is building a warehouse of sorts that will merge some of the more traditional member information, such as designations and committee involvement, with data that tracks member behavior, like interactions with webinars, e-mails, and zipForms. The association hopes to use the data to help them make more informed, strategic decisions about member benefits and engagement.

“This year, we’re going to start looking at correlations between behaviors and trying to determine what we can learn about that in order to make our investments more effective,” says Josh Sharfman, CAR’s chief technology officer. “What can we do to make members more productive?”

Sharfman sees the potential in using beacon technology to proctor educational courses. Beacons can be set up to record when particular people enter and exit a room, allowing associations to set up a check-in process during a board of directors meeting or continuing education class.

“Of course, there is a creepiness factor to being able to follow a person around at all times. But when it comes to a committee member, who is being paid for their time, being able to account for whether or not that person is in the room when they say they are is a pretty reasonable use of the technology,” says Sharfman.

Technology experts at the National Association of REALTORS® are also watching these developments closely.

“I think NAR will get into the IoT game in the near future,” says Chad Curry, managing director of NAR’s Center for REALTOR® Technology. “It has the potential to improve member experience and value.”

Curry adds that IoT data could someday augment the research department at NAR or other associations. By using predictive analytics carefully, the tracking of industry trends could benefit from information gathered in real time by Internet-enabled devices.

“We might be able to see a recession coming faster if we notice that there’s less traffic on Michigan Avenue,” Curry says, referring to the iconic stretch of high-end retail known as the Magnificent Mile in Chicago. “Maybe there’s a specific store, even, that signals that.”

Making Listing Data More Valuable

Though beacon technology is still new, it’s already being used to augment home tours. Avid Ratings, a customer loyalty management firm for homebuilders based in Madison, Wis., launched an updated version of its home tour software at the International Builders’ Show in Las Vegas this January. Called GoTour Onsite, the new version uses beacon technology to enable house hunters to tour a model home on their mobile device. As they enter each room, customers can immediately access floor plans, options for customization, and videos that provide in-depth information about hidden aspects of the home, such as building materials and HVAC systems.

Folding this type of data into a multiple listing service feed could be game-changing. MLS listings could be augmented with data feeds from outside sources, perhaps allowing buyers who gaze out a “smart” window to see up-to-date municipal information about how much traffic goes by, or to have the area’s Walkscore pop up on their mobile device when they’re standing on the front porch. Sharfman says he sees this technology as an opportunity for MLSs to add real value to the home tour experience, especially for the luxury market in California. Such smart home tours could even be produced using information pulled directly from an MLS listing, making the home marketing task a bit simpler for individual real estate pros.

The data flow could theoretically go in both directions; while MLSs could provide and package new information about for-sale properties, they could also collect information about transactions that could prove to be useful for MLS members. An MLS could use beacons or Internet-enabled lockboxes to record how much time house hunters spend in each room, helping listing agents better position a property for sale based on real-time feedback from buyers. By having this data on all homes in the MLS, members could get an idea of how many minutes of attention their listing has gotten compared to other homes on the market.

Of course, the development of such complex data-sharing systems may be awhile off, depending on the pace of development both within the technology sector and in associations and MLSs.

“It’s going to take effort and investment to make it work on all sides of the deal. It requires a sophisticated real estate professional to add in data streams, as well as some of the narrative information about what it’s like to actually live there that sellers may tell the listing agent,” says Sharfman. “But it also requires a dedicated MLS to make sure all these data streams work together and feed up information in a useful way that home buyers will actually enjoy interacting with, rather than seeing it as a distraction.”

Todd Carpenter, NAR’s managing director of data analytics, also views this as a way to shift the value proposition for real estate professionals in the future.

“The piece of the pie that is MLS data is getting smaller,” Carpenter says. “If you’re selling yourself, you can say ‘I’m the one who can help you decipher this expanding data,’ instead of ‘I am the one who can show it to you.’ The person who only has the keys to the MLS is not going to be successful in the future.”

While the complexity of the task ahead is great, so too may be the rewards. Curry agrees that the Internet of Things is ripe for organizational investment. “This is a beautiful time to be working on this. Listing data is almost passé right now [and] home performance data and behavioral data are going to become key,” Curry says. “If the MLSs and the associations and portals were to get into this market, it could be a real boon for the industry.”

 

Credit to Meg White

Meg White is the managing editor of REALTOR® Magazine

NS_Blog_Web_Banner

Real Estate Know-Hows

3 Simple Steps to Building a Referral-Based Business

Leave a comment

business
With 20+ years working in the real estate sector, most of my best (and favorite) clients have been the result of someone else’s referral.

In any given year, 85% – 90% of my business is directly attributed to referrals. Imagine what your business would be like if every day your phone rang or your inbox received new messages from people who already trusted you because they heard great things about you?

It’s called building a referral-based business and it’s easier than you might think! Here are 3 tips that have helped me build a referral-based business that thrives.

Tip 1:  The Relationship

The relationships you build with your clients are vital to your business. Most agents and investors tend to focus more on the transaction rather than the relationship with the other parties involved with the deal. Transactions come and go, but relationships can last for an entire career and beyond.

Building trust, keeping the client’s best interest at heart and doing the right thing is the foundation for building a lasting relationship. It’s easy to feel compelled to get the latest tool or gadget that will solve all of your lead-generation problems. The issue with this approach is that most real estate professionals fail to develop lifelong relationships that can result in far greater business success over the long term. While many buyers go online to search for properties, the majority of them will be happy to continue working with the person who provided them a great service and opportunity in the past, not a stranger who electronically reached out to form an e-relationship.

Tip 2:  Build a Reputation People Can Count On.

When someone refers a friend, family member or colleague to you, they need to be assured you are going to provide the level of care that they were promised – so it’s important that you build your reputation around what you can deliver.

Building a reputation can be as easy as just doing what you say you’ll do. When you commit to a task and follow through, it builds trust. It is important to note that you must be consistent and don’t over-promise. If you commit to something, you must see it through or risk losing trust. Most people are quicker to share a bad experience than a good one, so you must understand your capabilities and act in accordance with them. If you’re not able to help, offer them a solution or refer them to someone who can.

Tip 3: Stop Prospecting and Start Cultivating

How should you spend your marketing time and effort? The answer is simple: build relationships, serve your customers and ask for referrals.

When you focus your attention on your relationships, generating leads is more fun too! You’ll look forward to picking up the phone to chat with them and you’ll enjoy taking them to lunch. Lead-generation won’t be a chore, but an opportunity to connect with some of your favorite people. What better way to replicate your best clients than by spending time with them? Here are some ways I have found success in generating referrals:

  • Make the call. Sometimes there is a specific reason for a follow-up call with a past client, but often you are just calling to check in and talk about the market or a home you saw on caravan. So many times I’ve made impromptu calls and heard them say, “I was just thinking about you, my friend is planning on selling”. It is a win-win and I am more than happy to take the information and follow-up. The important thing is that you are calling to remind them you are still there. If someone doesn’t hear from you, they’ll assume you’ve moved on. It’s the single most important reason for the call.
  • Write a hand-written note. Set a goal for how many notes you want to write each day and write your daily notes before you check your email. A good hand-written note only needs to be two or three quick sentences… simple phrases like “Thinking of you today” or “It was nice talking with you” will suffice! Everybody appreciates a handwritten note.
  • A short visit to your key referral sources. For example, in the autumn season, you can drop by with a pumpkin carving kit. Over the Fourth of July, you can bring a BBQ item or an American flag. The point is for you to get face-to-face time with your current and potential clients and when you’re working by referral, face-to-face communication is the best by far.

So there you go – 3 tips that can help you build a business that levels out the peaks and valleys of real estate sales. Before I sign off, I will say that it is important to set goals and stay at it. Implementing a referral-based business takes time, so track your activities and be consistent with your prospecting. These efforts will help you achieve your goals and before you realize it, daily lead-generation, client calls and handwritten notes will become part of your subconscious.

 

Credit to Kathleen Finnegan

Kathleen Finnegan brings more than twenty years of selling real estate, office management and investment ownership to her role as real estate agent at Berkshire Hathaway Home Services in Calabasas.

NS_Blog_Web_Banner

Real Estate Know-Hows

8 Tips for Real Estate Investing Success

Leave a comment

invest1

As you prepare to become a successful real estate investor, I encourage you to take the following tips into consideration. They have helped me greatly as I have navigated my way through the world of real estate–and life in general. I hope these tips will make just as big of an impact on your life as they have had on mine.

Tip #1: Create a game plan.

Decide what you want to accomplish and outline the steps that you must take to get there. Who will be involved? How will you meet them and gain their cooperation? How much time will it take? Where will you find this time? How much will it cost, and where will you get this money? What’s the risk? How will you handle it?

This plan will serve as your guide each day, so you need to get it right. That brings us to the next tip…

Tip #2: Have an expert review your plan.

The first real estate investing plan I created involved me single-handedly buying 100 houses in a year. And it listed several different marketing strategies that were completely cost ineffective. I had a friend of mine (who isn’t even involved in real estate) review the plan, and he said it looked good. How silly of me!

About eight months into working this over-reaching and misguided plan, I had an expert investor review it. He tore it apart, and together we reconstructed a better plan with more realistic goals (buy 12 houses, not 100) and a more effective marketing plan. 

Shortly thereafter, I bought 6 houses, and I actually felt good about my progress. Six out of twelve feels much better than six out of 100!

Tip #3: Don’t give up.

The life of a new real estate investor is filled with countless highs and lows. You’re on a high when you think you have a property all locked up to purchase, and then you hit a low when it suddenly falls though at closing.

Or you’re on a high when you finally do close on that house, but you hit a low when you hit a 3-week dry spell and it feels like you couldn’t get a seller to agree to your price–even if you paid double.

I hit a personal low when I was jobless and $5,500 in debt from fruitless marketing attempts. But I got up early each morning and worked toward my goal of financial freedom. Even though a voice in my head told me to give up, I never did.

That’s probably the #1 key to success: Don’t give up. Even someone who’s as dumb as a box of rocks will eventually succeed if he doesn’t give up.

Tip #4: Take baby steps.

When you break it all down, big goals, big dreams, and big plans are nothing more than a series of miniature action steps or “to do” items. When you dissect the daily life of a successful investor, you’ll find that he or she does 8 to 12 things each day that are real estate related.

One item might be “Watch DVD #5 in the new investing course I bought.” Another item might be “Call the title company about the name on the warranty deed” or “Meet the inspector at the house on Watson Street.”

All of these little tasks each day add up to what is, or what eventually will be, a large and highly profitable real estate investing operation. So don’t toss that “to do” list by the wayside, thinking that your small efforts today don’t mean much. They mean everything.

Tip #5: Become comfortable with discomfort.

I was actually nervous at the first real estate investing meeting that I attended. I was wondering if I would say something stupid or if I wouldn’t fit in. After all, most of the investors in the room were 40 or 50 years old, and I was 22.

But by the third meeting I attended, I became comfortable with the crowd. Had I quit after the first meeting, I would have missed out on the very information that enabled me to buy so many properties.

I’ve learned that one of the biggest keys to success is persisting though uncomfortable situations until they eventually become comfortable. This is where true growth occurs.

invest3

Tip #6: Do what you say you’re going to do.

As a real estate investor, your reputation means everything. They say it’s a small world, but the world of real estate investing is even smaller. So be honest, be courteous, and for heaven’s sake, do what you say you’re going to do. If you say you’re going to buy another investor’s house, by golly, you better move mountains–if that’s what it takes–to buy it!

Otherwise, your name will eventually become mud, and you’ll have a tough time buying from not only that investor, but just about every other investor in town. Believe me, I can count at least 10 local investors of the top of my head who I will NOT do business with because their word means nothing. And I know several other investors who won’t deal with them either. You DO NOT want to be black listed.

invest2

Tip #7: Be on time.

Showing up late is just about one of the most disrespectful things you can do to another real estate investor, inspector, contractor, or anyone for that matter. It shows them that you don’t value them or their time, and time is MUCH more valuable than money. Money can be replaced. Time cannot.

When someone shows up late for a meeting with me, they instantly lose credibility. And there are countless other investors who feel the same way I do. On the other hand, when an investor or business associate shows up on time or early, it makes me want to smile, reach out my hand, and strike a win-win deal.

So be on time. You’re much more likely to create trusted allies who can help you along your path to success.

Tip #8: Eliminate certain activities.

I’ll wrap up with one more tip that is closely linked to the first tip, “Create a Game Plan.” That game plan will involve a series of goals and steps or “to do” items that you must follow to become successful. But what many people don’t seem to realize is that for all of these things to happen, certain activities in your current schedule must be REMOVED.

For example, if you’re going to attend two real estate meetings and make five offers per week, what must go? Possibly TV time. Possibly a friendship. Possibly your workout plan. Of course, what has to go is unique to each of us, but you must realize that if you’re an extremely busy person, you’ll have to make some TOUGH sacrifices.

But these sacrifices are only for the short run. If you have to quit your exercise program to have enough time for real estate, for example, then so be it. You can resume in two years after you’ve achieved financial freedom through real estate. And you’ll have more time to exercise than ever.

Early on in real estate, I gave up friendships, exercise, sleep, vacations, and leisure time. How much you give up depends on how quickly you want to become financially independent.

It can be a tough to integrate all of these tips into your daily routine at once. So for now, I encourage you to focus on the one tip that you think can benefit your investing business the most. After you’ve turned that tip into a habit that’s part of your daily routine, then move on to the next. Keep moving forward and never give up, and you’ll be a successful and financially free investor in no time!

 

Credit to Doug Smith

Doug Smith has bought and sold over 40 properties using almost every method–wholesaling, rehabbing, landlording, subject to, lease options, and more. He is the founder and president of MyHouseDeals, a company that provides a constantly-updated list of bargain-priced investment properties in some of the nation’s largest metro areas.

 

NS_Blog_Web_Banner

Social Link Articles

10 Best Places to Live in California

Leave a comment

Thinking about moving to California?

There’s a reason 38.8 million people call California home. For some, it may be the lure of Hollywood or the desire to chase ocean waves. For others, California may mean big opportunities with one of the state’s many tech companies. Whatever the reason, one thing is clear – the Golden State simply has the size, beauty and opportunity other states seem to lack. If you’re thinking about living in California, one of these 10 places might be the perfect spot.

What are the best places to live in California?

These Californian cities, listed in no particular order, are some of the best places to call home.

1.      San Diego, CA

San Diego, CA is a great place to live in California

This photo perfectly captures a daily view of the San Diego Bay.

Population: 1.356 million

Average Temperature: the annual high for San Diego is 69.8°F and the annual low is 57.5°F.

What it’s known for: beautiful beaches, Mexican food, the U.S. Navy (largest naval fleet in the world), proximity to Tijuana, major attractions (San Diego Zoo, SeaWorld, Legoland, Balboa Park), Comic-Con, craft beer and the Gaslamp District.

Who should move there: beach goers, young families, college students and health enthusiasts.

You’ll find locals: outside – the weather is always great!

Fun fact: San Diego produces more avocados than any other place in the United States.

2.      Los Angeles, CA

Los Angeles, CA is a great place to live in California

A stunning photo of the downtown Los Angeles skyline

Population: 18.55 million

Average Temperature: the annual high for Los Angeles is 71.7°F and the annual low is 55.9°F.

What it’s known for: Hollywood, Beverly Hills, ethnic diversity (more than 140 ethnicities in the city), fashion, business, manufacturing, Santa Monica Pier, museums and pro sports teams (Lakers, Dodgers, Clippers and Kings).

Who should move there: creatives, singles, fashionistas and sports fanatics.

You’ll find locals: at the Los Angeles Farmer’s Market. You can bargain shop, people watch and maybe spot a celebrity or two. Plus, it’s usually tourist-free.

Fun fact: the city’s original name was “The Town of Our Lady the Queen of Angels of the River Porciúncula.”

3.      San Francisco, CA

San Francisco, California

A picturesque view of the houses in San Francisco, CA

Population: 837,442

Average Temperature: the annual high for San Francisco is 63.8°F and the annual low is 50.8°F.

What it’s known for: the San Francisco Bay, Golden Gate Bridge, Alcatraz, Chinatown, Lombard Street, pro sports (49ers and Giants), coffee, fog, cable cars, Fisherman’s Wharf, Ghirardelli Chocolate and steep hills.

Who should move there: techies, fitness fanatics and nature lovers.

You’ll find locals: at the parks – there are more than 200 in the city.

Fun fact: San Francisco was built on 43 hills!

4.      Berkeley, CA

Berkeley, CA

The UC Berkeley Sather Tower overlooks the San Francisco Bay

Population: 116,768

Average Temperature: the annual high for Berkeley is 67.8°F and the annual low is 48.4°F.

What it’s known for: the University of California at Berkeley, diversity, progressive government, locally-owned shops, San Francisco Bay views, Berkeley Rose Garden and Tilden Regional Park.

Who should move there: college students and teachers, bicyclists and outdoor enthusiasts.

You’ll find locals: at the festivals. The city hosts many festivals throughout the year including the Arts Festival, Kite Festival, Juggling and Unicycling Festival and even a “How Berkeley Can You Be” festival.

Fun fact: since 2000, Berkeley has gained more than 4,470 trees along streets and in parks. This movement is part of the city’s goal to improve air quality and reduce local air temps.

5.      Irvine, CA

Irvine, CA

A photo of the Ferris wheel in Irvine, CA

Population: 236,716

Average Temperature: the annual high for Irvine is 65°F and the annual low is 47.5°F.

What it’s known for: good public schools, notable company headquarters (Taco Bell, In-N-Out Burger, Kia Motors and Toshiba), Irvine Spectrum Center, the University of California at Irvine, filming, bike trails and the Irvine Museum.

Who should move there: families, bicyclists, actors and college students.

You’ll find locals: at the parks, on the beach or on the trails.

Fun fact: There are more than 44 miles of bike trails and 200,000 acres of parks and preserves for outdoor sports and recreation.

6.      San Jose, CA

San Jose, California

A photo of beautiful downtown San Jose, CA

Population: 998,537

Average Temperature: the annual high for San Jose is 59.8°F and the annual low is 42.3°F.

What it’s known for: the Capital of Silicon Valley, The Tech Museum, Winchester Mystery House, Santana Row, festivals, educated workforce, parks and San Jose State University.

Who should move there: tech whizzes, college students and families.

You’ll find locals: cheering on the Sharks (NHL), the Giants (Minor League Baseball), the Earthquakes (Major League Soccer) and the Spartans (San Jose State athletics).

Fun fact: San Jose was the state’s capital before the switch to Sacramento in 1854.

7.      Fresno, CA

Yosemite National Park is close to Fresno, CA

Fresno, CA is close to Yosemite National Park

Population: 509,924

Average Temperature: The average annual high for Fresno is 76.7°F and the average annual low is 51.9°F.

What it’s known for: Close proximity to Yosemite National Park, lower cost of living, California State University at Fresno, fine arts and community parks.

Who should move there: Outdoor explorers, budget-conscious people, farmers and independent performers and artists.

You’ll find locals: in the Tower District. It’s the spot in Fresno for dining, arts and entertainment. Most restaurants and retail shops are locally-owned, too.

Fun fact: Fresno is known as the Raisin Capital of the World.

8.      Santa Barbara, CA

Santa Barbara, CA
Palm trees dot the landscape in Santa Barbara, CA

Population: 90,412

Average Temperature: the annual high for Santa Barbara is 69.9°F and the annual low is 53.5°F.

What it’s known for: beautiful scenery, Spanish architecture, wine, The Channel Islands National Park, hiking, the University of California at Santa Barbara and State Street.

Who should move there:  wine connoisseurs, people who love the community, college students, shopaholics and hikers.

You’ll find locals: exploring the outdoors. With about 300 days of sunshine per year, the hardest part of living in Santa Barbara is staying inside.

Fun fact: the city is often referred to as the “American Riviera” because its climate feels Mediterranean.

9.      San Mateo County, CA (includes San Mateo, Palo Alto, Redwood City, and Half Moon Bay…just to name a few).

San Mateo County, CA

Flowers and shoreline in San Mateo County, CA

Population: 747,373

Average Temperature: the annual temperature for San Mateo County is 57.4°F.

What it’s known for: close proximity to San Francisco and San Jose, friendly people, Coyote Point Park, Pillar Point Harbor, low unemployment rate, technology, Stanford University and the Filoli Gardens.

Who should move there: job seekers, students and those who want a short commute to San Jose or San Francisco.

You’ll find locals: on the golf course. The county is located on a 60-mile peninsula that features beautiful views and outstanding, year-round conditions on the area’s many courses.

Fun fact: YouTube originated in San Mateo.

10.  Sacramento, CA

Sacramento, CA

A photo of the Sacramento, CA skyline at dusk

Population: 479,686

Average Temperature: the annual high for Sacramento is 73.6°F and the annual low is 48.3°F.

What it’s known for: being the capital of California, California State University at Sacramento, the UC Davis Medical Center, festivals, Crocker Art Museum, locally-grown food, the Kings (NBA) and its proximity to Lake Tahoe, San Francisco and Yosemite National Park.

Who should move there: bicyclists, outdoor adventurers, families and college students.

You’ll find locals: at one of the many restaurants in the city. There are more than 1,200!

Fun fact: Sacramento is known as “America’s Farm-to-Fork Capital” because many restaurants get their food directly from local farms.

 

By Brittney Lee / UPack

 

NS_Blog_Web_Banner

Real Estate Know-Hows

7 Ways to Help New Agents Succeed

1 Comment

7way

When prospective agents come into Matt Schwind’s office, he asks them why they want to get into the real estate business. Many say they love houses or HGTV, but those answers are red flags, says Schwind, managing broker for the Bettendorf, Iowa, branch office of Ruhl & Ruhl, REALTORS®.

“The real estate business isn’t about houses. It’s about people. And if you can’t communicate with people — not by text or e-mail, but face to face and on the phone — then this isn’t the right business for you,” he says.

A big part of Schwind’s job is to recruit and coach new salespeople. Unfortunately, a high percentage of new agents barely make it through their first year.

Schwind and other brokers have some tips on how owners, managers, and team leaders can help newbies buck the trend and make it through year one:

1. Emphasize to them that they’re starting a small business. “I explain to them that if they were going to open a coffee shop, they wouldn’t expect to make money for the first three to six months,” Schwind says. “Real estate is the same way.”

Saving enough money ahead of time or having another source of income (like a spouse’s salary) is the only way to actually make it through those lean times.

The top 10 percent of earners in real estate made $178,770 in 2014, according to the U.S. Bureau of Labor Statistics. The median annual wage was $43,430 in May 2014. But the lowest 10 percent earned less than $23,880.

“It’s a tough business. New agents have to be realistic. They probably will go backwards a little financially before going forward,” Schwind says. “You will give up about two years of your life to enjoy the next 10.”

2. Be realistic about prospecting. David Bracy meets with his new agents every Tuesday. They talk about prospecting methods, and he offers advice and ideas for staying on track.

“If they come in and tell me they only had three appointments that week, I already know what is going to happen to them in six months: They won’t be in the business anymore,” says Bracy, vice president and managing broker of the Koenig/Rubloff Realty Group of Berkshire Hathaway HomeServices Magnificent Mile and Gold Coast offices in Chicago.

New agents need to understand that they’re not going to get paid if they’re not producing, says Eric Bramlett, broker-owner of Bramlett Residential in Austin, Texas.

“They see the TV shows and are looking for a quick buck in real estate,” he says. “But you actually have to pound the pavement and make lots of cold calls.”

3. Endorse office presence. As much as technology allows agents to do business outside of the office, there is a huge disadvantage if they aren’t involved in the synergy of the office atmosphere, Schwind says.

“If they stop coming into the office, they aren’t engaged in the business,” he says.

Schwind encourages his new agents to come to the office at least 40 hours a week and attend all the company trainings his brokerage has to offer.

4. Consider setting up mentorships. By officially placing new agents side by side with senior agents, they’ll not only get on-the-job training but also connect with an established pro. Rookies can go out on home tours, assist at open houses, and tag along on listing appointments before they do it on their own, Schwind explains. Make sure the mentors are rewarded for their time too.

5. Value customer service first. Schwind doesn’t hang photos of his top salespeople in his office lobby. Instead, you’ll find pictures of his company’s top-rated agents in customer satisfaction.

“It’s one of the things we value highly,” he says. “Those rewards are given quarterly, and they can’t be bought.”

New agents are eligible for the award, which are based on customer surveys and feedback, and Schwind finds it motivates his team.

6. Teach them the ins and outs of open houses. An open house is an opportunity to meet potential clients, so tell your new agents to invite the neighbors, Bracy says. “Eighty-two percent of those who walk into an open house buy real estate in the next 12 months,” he adds.

Don’t talk about the dishwasher; instead, coach agents on how to get open house guests to talk about themselves, Bracy says. He gives his rookies a script and series of questions for interacting with open-house guests.

“They need to create the condition where that person is talking twice as much as they are,” he says. And for safety, Bracy always has multiple agents at every open house.

7. Help newbies connect with an experienced closing team. A new real estate agent and a new mortgage broker are a bad combination, says Bramlett. Ideally, a new agent should be paired with a closing team that can answer questions or quietly step in if they see a potential mistake.

“A good closing team will typically know more than their role in the transaction,” Bramlett says, adding that it’s a key part of giving new agents the tools and resources to stay on track.

“I can’t make a new agent be committed,” he says, “but I can show them the way.”

 

Credit to Lee Nelson

Lee Nelson is a freelance journalist from the Chicago area. She has written for Yahoo! Homes, TravelNursing,  MyMortgageInsider, and ChicagoStyle Weddings Magazine. She also writes a bi-monthly blog on Unigo

NS_Blog_Web_Banner